Competitive analyses

Our campaign will be bigger and better than the competition because we will be conducting interviews on American families across the United States and asking them what they think about our product. Get their points of view and come up with what we need to work and improve on. Frames offer meaning in context, and they help us understand our world and quickly assess what is going on in it. We can use a frame to examine a brand or group, looking for insights on which to base an advertising idea. (PG 34; CH 3) In this case we would frame a situation, put yourself in the customers shoes and ask yourself, why this car? Well the Toyota Highlander has a 5 star NHTSA safety ratings. That basically means that this is one of the safest cars on the road. Something a family of 4 would  love to depend on. Changing a frame allows you to explore possibilities, to imagine what a brand or organization could be beyond its current personality or how it is commonly perceived. Here you set aside preconceived notions and explore alternatives. (PG 34; CH 3) Again, putting ourselves in the customers shoes and in this case the customer is the mom of 4, who not only works but does the basic house work. The super mom. She doesn't have time to be going to the mechanic and having the car checked out for some noise she heard while driving. The Toyota Highlander won't have any malfunctions or recalls like its competitors. It is the best friend she can rely on. Attribute listing is a method for analyzing and separating data through observing and identifying various qualities that might have otherwise been overlooked; basically, it is a diagrammed list of attributes. It works deconstructively, breaking down information into smaller parts that are then examined individually. (PG 38; CH 3) The 2016 Toyota Highlander has a 4 star frontal crash rating, 5 star side crash rating and a 4 star rolleover rating. What these ratings are simply stating is that in the events of a crash, the damage or injuries caused to the driver and passengers would be minimal, also something to think about while you're taking your family on the road. The frontal airbags alone have saved more than 25,782 lives between 1997 and 2008. One of the premises of spontaneous art is that it allows access to your subconscious and liberates you from inhibitions—you create images without concerns regarding conventions, aesthetics, composition, intention, content, and you are not governed by the constraints of a design assignment. (PG 40; CH 3) Also against leading competitors it has installed a rearview video system that allows you to view the back of the car while going in reverse. It also has a forward collision warning in case you might be getting too close to the vehicle or object in front of you, and lastly it has a lane departure warning in which if you drive off road it will let you know. We will treat the family as a whole. They are our main concern at Toyota and our responsibility. Our facilities will not be intimidating like others, we will include a comfortable environment for you and your family. One thing to notice as well, when you head over to the dealership with your family the kids always end up getting very impatient and bored. At Toyota we will solve this problem by having a room where the kids will be watched and they will be allowed to play. We also would have a small arcade room for those young adults.