Promotion

For our promotion we will included ads in places that families like to visit and in brochures.In places such as Las Vegas we would focus more on promoting inside the Circus Circus and Excalibur hotels because those are the most family oriented and family friendly. What differentiates a brand is how it is characterized, its visual and verbal identity as expressed in each media unit and through every point of contact. Simply stated, differentiation is what distinguishes one brand from the rest.(CH 4; PG 51) Our magazine ads will include Minnie and Mickey mouse on the cover showing off how reliable the car is. For the billboard ads we will advertise in areas like Hollywood and Santa Monica. On a most recent trip to the city of Los Angeles I have noticed the billboards are now more of a form of art and attraction on which one can be the most effective. Toyota will fall no shorter than the rest. For our billboard add we will include the car itself and Snow White with her seven dwarfs walking to the car in a straight line simply stating "Yes the is room for all. The new 2016 Toyota Highlander". It's where the brand creates a commitment to a relationship. It's where the brand creates something useful to you, something that's a utility in your life. The consumer will feel more confident with the relationship if the brand will continue to be part of your life. Toyota will continue to be a part of you and your families lives by hosting monthly raffles. All you must do is have you and your family come down to the dealership and all of you can enter 1 ballot per person and the winning family will win a trip to the park of their choosing in the United States. Toyota will always be there for you and your family whenever you need us. Branding has been about cultural relevance—what we're saying is that it's not so much about relevance as usefulness…. Brand messages need to be in a useful format. Branded utility can cover social events, software, maybe even free printing from Kodak.

—Benjamin Palmer, the Barbarian Group(CH 4; PG 52) Inside the Disneyland and DisneyWorld parks we would have a brand new 2016 Toyota Highlander and a chance for you and your family to win it. Much like they have in many malls across America we would have it inside our Disneyland parks. People are engaged by compelling narratives. If a brand or group has a story to tell, then it will be more dimensional. Through the branding, advertising, and every point of contact, people learn the brand story.(CH 4; PG 55)

A brand or group embodies something: ethics, humanitarianism, preservation, coolness, fun, family values, respectability, excitement, energy, novelty, inventiveness, cutting-edge research, healthful living, an active lifestyle, etc.(CH 4; PG 58)