A best friend you can rely on. Really. The highlander will never fail you, whether you need to pick up the kids and their friends from a party or school you will be the cool mom doing it. The sleek and elegant design of the highlander not only looks fancy IT IS FANCY. The many amenities serve a purpose for those driving the vehicle and those in the passenger seats. You can control the music from the back or the front seats, also there is a blu-ray entertainment system in the back seats for your passengers viewing pleasure. Learning about your client's business (general industry or sector and particular business, product, service, or organization) is paramount. Being a creative professional in advertising necessitates learning about each product, service, or cause under assignment. In a midsize or large agency, the account manager and client provide information to you. Most smart creatives do some digging themselves. The Internet, of course, has made information more accessible than ever. Develop an understanding of how best to conduct research, specifically where to look for and gather information. (PG 15; CH 2) The super hero mother needs to have everything she can rely on just a few steps away and in a nice clean space and that is what the Toyota Highlander offers. A critical component is learning about the audience—the targeted, specified group of people at whom you are aiming your message, design, and solution. The audience is the main group who would purchase this product, utilize this information or service, or patronize this entity or brand. (PG 15; CH 2) In this case it would be the family. The mom in the family who needs this vehicle by her side. It is something she can always depend on no matter the situation she is in. Also for the kids, when you do take those long roadtrips to the lake or camping you definitely need something that will assist you and make things easier for you in the long run. It is a family friendly car and it has something anyone in the family can enjoy. A thoughtful, clear brief can foster focused, critical thinking and lead to creative concept formulation. I have heard creative directors say that they have rewritten briefs so they provide clearer guidance for ideation. (PG 17; CH 2) Whats clear about the Toyota Highlander is that it is a product you can rely on no matter who you are or where you are. Implementation, in this final phase, solutions are deployed and put into effect. After a design assignment has ended, some clients and designers find debriefing useful. This involves reviewing the solution and its consequences. It is exceptionally useful to debrief, that is, to examine your finished assignment to figure out what went wrong and what went right. (PG 22; CH 2)
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