One of the commercials we have planned for the Toyota Highlander is we take an original screenshot of snow white and the seven dwarfs in the forest and one of the little dwarfs turns around and says
"oh golly would you look at that"
then it would show snow white as if she were falling in love with the prince but instead of the prince it is the Toyota highlander. then it goes to a frame with snow white and the seven dwarfs rejoicing and on the bottom in white letter it says "yes it fits them all"
Same concept of this commercial but transformed into a billboard. It has the seven dwarfs walking in the straight horizontal line and snow white in the front and they are walking to the Toyota highlander and also in white letters it will say "yes it fits them all" this concept adds to the fact that there is in fact 8 seats inside the Toyota highlander as pictured here
Another idea for a commercial, preferably the superbowl is one that will involve the characters of Star Wars. It will include C3PO and R2D2. The first frame will have them on both on Tatooine and looking lost, then R2D2 will beep and C3PO will scold him and say that its just a mirage so then C3PO turns around and is shocked and says "my goodness, R2, you are right, that is no mirage" they walk closer "This is definitely more luxurious than the Millennium Falcon. Then it cuts off to show the Toyota Highlander, then to a black screen showing 2016 Toyota Highlander coming to a planet near you. Then it goes on to also promote the new Star Wars film
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