EOC: Week 10: What Channels are you going to do to get your product noticed?

Some of the channels I will be using for advertisement to get my product out there would be to have intriguing billboard posts around very heavily populated areas known for having a lot of families. We will include well known beloved characters from a variety of Disney movies incorporated into our billboards. We will also be having commercials including Disney families such as The Incredibles. Star Wars will also play a huge role in the commercials. We will have a Superbowl commercial that will include the characters from Star Wars (C3PO & R2D2) looking at the new 2016 Toyota Highlander and exclaiming that it is a phenomenal aircraft and better than the millennium falcon. This will also be promoting the Star Wars movies while also promoting the new Toyota Highlander. Also what we would do is to have the new 2016 Toyota Highlander inside both Disney parks in the United States. We will be giving the families and general people that go into Disneyland parks a chance to win the new car and we will also be having an interactive booth in both parks to attract the public. In the booth we will be giving away brochures for the people interested that will include a variety of cute and funny ads and also explain why the Toyota is the car for you and your family. Referring back to A Best Friend You Can Rely On, we will put Mickey Mouse, Goofy and Donald Duck on the cover showing that this really is your new best friend.