In this Gucci ad the woman is laid out very provocatively across the males lap, with the males hand placed on her butt as if he was going to "spank" her showing that he is the more dominant one. This shows on and on again throughout history that sex sells and that the man is in charge. It has always been true to a certain extent but Gucci has been known to do this over and over again with their campaigns. The woman is also shown wearing a very tight dress which could almost be the same color as her skin tone. While the man seems more relaxed and wearing a suit.
This advertisement for Tom Ford MEN'S fragrance was probably one of the most talked about ads of the 21st century. Shot be the controversial photographer Terry Richardson in 2007 this ad was definitely a conversation starter. In one of the pictures it shows a women lying down with the perfume bottle placed in between her legs and her index finger on the top of the bottle. The other ad shows the bottle pushed in between her breasts with her mouth wide open. This shows how provocative the advertising industry can get with a men's perfume. To many peoples surprise this ad in particular was not banned, it did however show up in issues of GQ and Wallpaper. In Tom Fords defense, “the highly stylised creative treatment gave the ad an artistic quality, not a salacious one.”
http://www.dazeddigital.com/fashion/article/24720/1/fashion-v-censorship-a-history-of-banned-ads-miu-miu-tom-ford
Now to one of my favorite most talked about companies in the industry, American Apparel. Now let me shed some light on whats going on in this picture. Plain and simple the girl is laying down on the floor with a man standing in front of her, grabbing her ankles and has her legs spread wide open. Now from the picture it looks like the girl may or may not be wearing a skirt or shorts of some kind. Whatever the garment, it's clear that the sexual undertone is stated in this advertisement. Now in June of 2014, founder of American Apparel, Dov Charney was under investigation of alleged misconduct. Over the years Charney has also been in a few lawsuits regarding sexual harassment and violence aimed at employees, charges in which were denied by American Apparel. American Apparels ads are very similar to those pictures taken by the controversial photographer I spoke earlier about, Terry Richardson, who has also been in a few lawsuits regarding sexual harassment. Where we draw the line between "tasteful advertisement" and basically porn is up the public. Now some of American Apparels ads were so over the top they were even banned overseas. Below are a couple more ads from American Apparel showing women as just sexual figures.
Apart from the obvious eyebrow raising content in the ad, there was some internet chatter that the male subject of the photo was Dov Charney, himself.
The ASA (Advertising Standards Authority) also banned this ad in the UK because it was deemed "exploitative" for sexualizing young women.
http://time.com/2901435/charney-american-apparel-ads/
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