EOC Week 3 : Ethics in Tobaccoo

    1. Determine the scenario: What happens in this frame?

It appears that in this picture there is a very seductive looking women wearing fishnets and the tobacco comapnies tried to make her look as sexy as possible because to them sex sells and the fact that she is smoking one of the camel cigarettes makes her and the cigarette more desirable

    2. What is the setting? What are the conditions?

The setting looks like she is casually laying on her bed or on some blankets while watching tv.

    3. Who are the people or groups?

The people and/or groups they are targeting is most definitely the younger generation. It targets young women to thinking if they bought these cigarettes they can be as desirable and sexy as the women on the ad and if men were to smoke these cigarettes it would give them a chance to attain women like this.

    4. What is their point of view around this specific experience?

Their point of view is simple. If a person smokes these cigarettes they can become more desirable. Smoking a cigarette is sexy.


    5. What are their goals?

Their goals are intended for you to purchase these and feel good and confident about yourself.

    6. What are their assumptions? What are their perceptions?

Their assumptions and perceptions are that in which every women wants to feel sexy and attractive for some purpose. And that every man wants a women that smokes.

    7. Are there conflicts? Is there cooperation?

The conflicts are that not every women wants to feel sexy and not every man wants a women that smokes.

    8. What are the outcomes?

The possible outcome is that women and men do buy Camels for the intention of feeling some sort of acceptance and admiration for smoking these. This ad makes a person want to feel elegant and sexy while smoking Camels.