2016 Toyota Highlander : A Best Friend You Can Rely On

A best friend you can rely on. Really. The highlander will never fail you, whether you need to pick up the kids and their friends from a party or school you will be the cool mom doing it. The sleek and elegant design of the highlander not only looks fancy IT IS FANCY. The many amenities serve a purpose for those driving the vehicle and those in the passenger seats. You can control the music from the back or the front seats, also there is a blu-ray entertainment system in the back seats for your passengers viewing pleasure. Learning about your client's business (general industry or sector and particular business, product, service, or organization) is paramount. Being a creative professional in advertising necessitates learning about each product, service, or cause under assignment. In a midsize or large agency, the account manager and client provide information to you. Most smart creatives do some digging themselves. The Internet, of course, has made information more accessible than ever. Develop an understanding of how best to conduct research, specifically where to look for and gather information. (PG 15; CH 2) The super hero mother needs to have everything she can rely on just a few steps away and in a nice clean space and that is what the Toyota Highlander offers. A critical component is learning about the audience—the targeted, specified group of people at whom you are aiming your message, design, and solution. The audience is the main group who would purchase this product, utilize this information or service, or patronize this entity or brand. (PG 15; CH 2) In this case it would be the family. The mom in the family who needs this vehicle by her side. It is something she can always depend on no matter the situation she is in. Also for the kids, when you do take those long roadtrips to the lake or camping you definitely need something that will assist you and make things easier for you in the long run. It is a family friendly car and it has something anyone in the family can enjoy. A thoughtful, clear brief can foster focused, critical thinking and lead to creative concept formulation. I have heard creative directors say that they have rewritten briefs so they provide clearer guidance for ideation. (PG 17; CH 2) Whats clear about the Toyota Highlander is that it is a product you can rely on no matter who you are or where you are. Implementation, in this final phase, solutions are deployed and put into effect. After a design assignment has ended, some clients and designers find debriefing useful. This involves reviewing the solution and its consequences. It is exceptionally useful to debrief, that is, to examine your finished assignment to figure out what went wrong and what went right. (PG 22; CH 2)

Week 7 EOC: Final Project Pitch

With fast times upon us, we all need something we can truly depend on. Imagine yourself after a long days work, then having a million and one things to do such as picking up the kids and friends from school, soccer practice, going to the grocery store, plus running a few errands on your own can get super exhausting. You don't really want to do all that looking like the boring mom do you? We have the car just for you. The 2016 Toyota Highlander not only is sleek and elegant in its design but also has a million and one features that will make everyone on the block envious. The capacity of the car alone can hold eight people. The trunk space opens up to add 3 extra seats if you're ever in a bind about fitting more people into your car, you will never have to worry. Not only do you have enough room for the entire neighborhood, the seats themselves are so comfortable by the end of the day you'll want to take a nap in the backseat. The safety features included will also make sure that you and your family is safe at all times even when the driver might not be. Kind of like a best friend looking out for you. It has sensors in the front and back of the car that can detect if the driving may be serving or going off road. It also makes sure that if you get too close to another car it will break before the unthinkable happens. So even if you are texting (which you should never do behind the wheel anyway) and do go off road even for a little this little guy will make sure you are safe at all times. Who wouldn't want a best friend like the 2016 Toyota Highlander?

EOC Week 5 : Superbowl Ad

Who? - This ad involves a group of cute dogs and an angry grocery store manager trying to get the dogs to stay away.

What? - This is a Doritos ad campaign showcasing that the group of dogs want to somehow get into the store and get a bag of Doritos chips.

Where? - This ad takes place outside and then later the inside of the grocery store

When? - This ad is taking place in the daytime

Why? - Doritos uses a cute and comical way to get the audience to purchase Doritos. They choose 3 adorable dogs that have certain personalities to get what they want much like a human would do.

How?- Doritos shows that the dogs are all trying to figure out some kind of way to get into the store without the manager seeing one of them but they all fail. Then the 3 dogs get an idea by seeing a man with a hat and sunglasses walk in and they eventually get into the store with the 3 dogs stacked on top of one another wearing a giant coat and the smaller white dog is wearing sunglasses and a hat and it shows them buying bags and bags of Doritos. They later walk out of the store with the store manager greeting them at the end and saying "have a good day sir".

EOC Week 4 : Role of Women in Contemporary Advertisements

In this Gucci ad the woman is laid out very provocatively across the males lap, with the males hand placed on her butt as if he was going to "spank" her showing that he is the more dominant one. This shows on and on again throughout history that sex sells and that the man is in charge. It has always been true to a certain extent but Gucci has been known to do this over and over again with their campaigns. The woman is also shown wearing a very tight dress which could almost be the same color as her skin tone. While the man seems more relaxed and wearing a suit.

This advertisement for Tom Ford MEN'S fragrance was probably one of the most talked about ads of the 21st century. Shot be the controversial photographer Terry Richardson in 2007 this ad was definitely a conversation starter. In one of the pictures it shows a women lying down with the perfume bottle placed in between her legs and her index finger on the top of the bottle. The other ad shows the bottle pushed in between her breasts with her mouth wide open. This shows how provocative the advertising industry can get with a men's perfume. To many peoples surprise this ad in particular was not banned, it did however show up in issues of GQ and Wallpaper. In Tom Fords defense, “the highly stylised creative treatment gave the ad an artistic quality, not a salacious one.”

http://www.dazeddigital.com/fashion/article/24720/1/fashion-v-censorship-a-history-of-banned-ads-miu-miu-tom-ford


Now to one of my favorite most talked about companies in the industry, American Apparel. Now let me shed some light on whats going on in this picture. Plain and simple the girl is laying down on the floor with a man standing in front of her, grabbing her ankles and has her legs spread wide open. Now from the picture it looks like the girl may or may not be wearing a skirt or shorts of some kind. Whatever the garment, it's clear that the sexual undertone is stated in this advertisement. Now in June of 2014, founder of American Apparel, Dov Charney was under investigation of alleged misconduct. Over the years Charney has also been in a few lawsuits regarding sexual harassment and violence aimed at employees, charges in which were denied by American Apparel. American Apparels ads are very similar to those pictures taken by the controversial photographer I spoke earlier about, Terry Richardson, who has also been in a few lawsuits regarding sexual harassment. Where we draw the line between "tasteful advertisement" and basically porn is up the public. Now some of American Apparels ads were so over the top they were even banned overseas. Below are a couple more ads from American Apparel showing women as just sexual figures.


Apart from the obvious eyebrow raising content in the ad, there was some internet chatter that the male subject of the photo was Dov Charney, himself.


The ASA (Advertising Standards Authority) also banned this ad in the UK because it was deemed "exploitative" for sexualizing young women.

http://time.com/2901435/charney-american-apparel-ads/