Red bull
first introduced their new form of expanding their product in 1996. The term
"Red Bull gives you wings" was intended to expand to a more adult
market. It focused on bringing more energy to day to day activities such as
sports or even a regular blue collar worker going to work starting the day off
not too enthusiastic, with Red Bull it can change that to having the blue
collar worker going to work and improving their skills and full on performance
and work ethic. Their basic target audience are men and women who are
middle-aged and reaching their "midlife crisis" who want to
"re-vamp" their lives or make a change they are comfortable with.
The target audience are people who feel that they have wasted their lives away and need something to rely on. Ever since then Red Bull has most definitely accomplished their brand marketing strategy with flying colors. Consider yourself an all-star athlete who is looking for someone to sponsor them. Red Bull is one of the leading brands in doing so. Such sports include skateboarding, motorsports, snowboarding, surfing and basketball just to name a few. And if sports aren’t your forte and are more of an artist you can sign up for their Red Bull Music Academy.
“The Red Bull Music Academy is a world traveling series of music workshops and festivals: a platform for those who make a difference in today’s musical landscape”
With this, they are able to throw events and have lectures to teach the youth about music and give them a chance to express their creative intuitions with the world.
http://www.redbull.com/us/en/athletes
http://www.dragonflyeffect.com/blog/puttin-your-brand-on-the-front-page-lessons-from-red-bull/
http://www.redbullmusicacademy.com/about
The target audience are people who feel that they have wasted their lives away and need something to rely on. Ever since then Red Bull has most definitely accomplished their brand marketing strategy with flying colors. Consider yourself an all-star athlete who is looking for someone to sponsor them. Red Bull is one of the leading brands in doing so. Such sports include skateboarding, motorsports, snowboarding, surfing and basketball just to name a few. And if sports aren’t your forte and are more of an artist you can sign up for their Red Bull Music Academy.
“The Red Bull Music Academy is a world traveling series of music workshops and festivals: a platform for those who make a difference in today’s musical landscape”
With this, they are able to throw events and have lectures to teach the youth about music and give them a chance to express their creative intuitions with the world.
http://www.redbull.com/us/en/athletes
http://www.dragonflyeffect.com/blog/puttin-your-brand-on-the-front-page-lessons-from-red-bull/
http://www.redbullmusicacademy.com/about
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