EOC Week 3 : Ethics in Tobaccoo

    1. Determine the scenario: What happens in this frame?

It appears that in this picture there is a very seductive looking women wearing fishnets and the tobacco comapnies tried to make her look as sexy as possible because to them sex sells and the fact that she is smoking one of the camel cigarettes makes her and the cigarette more desirable

    2. What is the setting? What are the conditions?

The setting looks like she is casually laying on her bed or on some blankets while watching tv.

    3. Who are the people or groups?

The people and/or groups they are targeting is most definitely the younger generation. It targets young women to thinking if they bought these cigarettes they can be as desirable and sexy as the women on the ad and if men were to smoke these cigarettes it would give them a chance to attain women like this.

    4. What is their point of view around this specific experience?

Their point of view is simple. If a person smokes these cigarettes they can become more desirable. Smoking a cigarette is sexy.


    5. What are their goals?

Their goals are intended for you to purchase these and feel good and confident about yourself.

    6. What are their assumptions? What are their perceptions?

Their assumptions and perceptions are that in which every women wants to feel sexy and attractive for some purpose. And that every man wants a women that smokes.

    7. Are there conflicts? Is there cooperation?

The conflicts are that not every women wants to feel sexy and not every man wants a women that smokes.

    8. What are the outcomes?

The possible outcome is that women and men do buy Camels for the intention of feeling some sort of acceptance and admiration for smoking these. This ad makes a person want to feel elegant and sexy while smoking Camels.

EOC Week 2 : Red Bull

Red bull first introduced their new form of expanding their product in 1996. The term "Red Bull gives you wings" was intended to expand to a more adult market. It focused on bringing more energy to day to day activities such as sports or even a regular blue collar worker going to work starting the day off not too enthusiastic, with Red Bull it can change that to having the blue collar worker going to work and improving their skills and full on performance and work ethic. Their basic target audience are men and women who are middle-aged and reaching their "midlife crisis" who want to "re-vamp" their lives or make a change they are comfortable with.

The target audience are people who feel that they have wasted their lives away and need something to rely on. Ever since then Red Bull has most definitely accomplished their brand marketing strategy with flying colors. Consider yourself an all-star athlete who is looking for someone to sponsor them. Red Bull is one of the leading brands in doing so. Such sports include skateboarding, motorsports, snowboarding, surfing and basketball just to name a few. And if sports aren’t your forte and are more of an artist you can sign up for their Red Bull Music Academy.

“The Red Bull Music Academy is a world traveling series of music workshops and festivals: a platform for those who make a difference in today’s musical landscape”

With this, they are able to throw events and have lectures to teach the youth about music and give them a chance to express their creative intuitions with the world.

http://www.redbull.com/us/en/athletes
http://www.dragonflyeffect.com/blog/puttin-your-brand-on-the-front-page-lessons-from-red-bull/
http://www.redbullmusicacademy.com/about

EOC Week 1 : My Voice

As a fashion retail management professional, I can confidently say that in my area of expertise there isn't just one definite job description and that is what I absolutely love about my profession. One day I could be sewing and helping out with a garment and the next I can be assisting in bringing a store from the ground up. Ever since I took my first fashion class in high school I knew that this is what I wanted to do for the rest of my life. I am so very passionate about every aspect of the fashion industry. Even on my off days I love watching documentaries about fashion houses and designers. Clothes in themselves are a form of art and expression. People wear what they feel. I love learning anything and everything I can about street style, luxury brands and couture, even if it is just by me walking into Barney's or a store at Crystals and browsing through the different garments they have. Fashion is life for me and I wouldn't want it any other way.

EOC Week 1 : Volkswagen Lemon Ad

 

The 1960’s campaign for the Volkswagen Beetle is one of the most influential pieces in advertising history. Given the circumstances of the company Volkswagen in that time, they were given quite the challenge. This was the very first time that the American people would be introduced to this new product so they were brought with a challenging task. “the car was manufactured in Wolfsburg, Germany, at a plant built by the Nazis. Given that World War II had ended only 15 years earlier, it's easy to envision a public relations nightmare.” The Volkswagen was also invented by Hitler making this particular case even more difficult to promote. What made this campaign so different from all the others was that it was simple. All other ads in the U.S were way more flamboyant. In that time there was color printing available but this Lemon ad was printed in black and white making it even more simple than the average American advertisement. This ad also managed to piss a lot of people off in that era. Many Americans were used to the big basic American cars and with this new car company manufacturing a tiny “ugly” automobile it shocked many people. "The driving force behind the Volkswagen campaign was William Bernbach of DDB. Bernbach is considered the father of the “creative revolution” in the advertisement industry." He took on a very minimalist approach to selling to the customer on a personal level. It was direct and to the point, with a little bit a humor added to it.  They took something that people knew was a funny looking car and made humor out of it. Made something that people would end up talking about for 5 10 minutes even if they were talking bad about the ad they were still talking about it. Even till this day, this very ad is known as "The Worlds Greatest Ad"

http://www.bizjournals.com/sanjose/stories/1999/11/22/smallb7.html?page=all
http://www.writingfordesigners.com/?p=1731
http://fontsinuse.com/uses/1976/volkswagen-of-america-ads-1960-66

http://think-small-the-book.net/