EOC: Week 10: What Channels are you going to do to get your product noticed?

Some of the channels I will be using for advertisement to get my product out there would be to have intriguing billboard posts around very heavily populated areas known for having a lot of families. We will include well known beloved characters from a variety of Disney movies incorporated into our billboards. We will also be having commercials including Disney families such as The Incredibles. Star Wars will also play a huge role in the commercials. We will have a Superbowl commercial that will include the characters from Star Wars (C3PO & R2D2) looking at the new 2016 Toyota Highlander and exclaiming that it is a phenomenal aircraft and better than the millennium falcon. This will also be promoting the Star Wars movies while also promoting the new Toyota Highlander. Also what we would do is to have the new 2016 Toyota Highlander inside both Disney parks in the United States. We will be giving the families and general people that go into Disneyland parks a chance to win the new car and we will also be having an interactive booth in both parks to attract the public. In the booth we will be giving away brochures for the people interested that will include a variety of cute and funny ads and also explain why the Toyota is the car for you and your family. Referring back to A Best Friend You Can Rely On, we will put Mickey Mouse, Goofy and Donald Duck on the cover showing that this really is your new best friend. 

Week 7 EOC: Final Project Pitch

With fast times upon us, we all need something we can truly depend on. Imagine yourself after a long days work, then having a million and one things to do such as picking up the kids and friends from school, soccer practice, going to the grocery store, plus running a few errands on your own can get super exhausting. You don't really want to do all that looking like the boring mom do you? We have the car just for you. The 2016 Toyota Highlander not only is sleek and elegant in its design but also has a million and one features that will make everyone on the block envious. The capacity of the car alone can hold eight people. The trunk space opens up to add 3 extra seats if you're ever in a bind about fitting more people into your car, you will never have to worry. Not only do you have enough room for the entire neighborhood, the seats themselves are so comfortable by the end of the day you'll want to take a nap in the backseat. The safety features included will also make sure that you and your family is safe at all times even when the driver might not be. Kind of like a best friend looking out for you. It has sensors in the front and back of the car that can detect if the driving may be serving or going off road. It also makes sure that if you get too close to another car it will break before the unthinkable happens. So even if you are texting (which you should never do behind the wheel anyway) and do go off road even for a little this little guy will make sure you are safe at all times. Who wouldn't want a best friend like the 2016 Toyota Highlander?

EOC Week 5 : Superbowl Ad

Who? - This ad involves a group of cute dogs and an angry grocery store manager trying to get the dogs to stay away.

What? - This is a Doritos ad campaign showcasing that the group of dogs want to somehow get into the store and get a bag of Doritos chips.

Where? - This ad takes place outside and then later the inside of the grocery store

When? - This ad is taking place in the daytime

Why? - Doritos uses a cute and comical way to get the audience to purchase Doritos. They choose 3 adorable dogs that have certain personalities to get what they want much like a human would do.

How?- Doritos shows that the dogs are all trying to figure out some kind of way to get into the store without the manager seeing one of them but they all fail. Then the 3 dogs get an idea by seeing a man with a hat and sunglasses walk in and they eventually get into the store with the 3 dogs stacked on top of one another wearing a giant coat and the smaller white dog is wearing sunglasses and a hat and it shows them buying bags and bags of Doritos. They later walk out of the store with the store manager greeting them at the end and saying "have a good day sir".

EOC Week 4 : Role of Women in Contemporary Advertisements

In this Gucci ad the woman is laid out very provocatively across the males lap, with the males hand placed on her butt as if he was going to "spank" her showing that he is the more dominant one. This shows on and on again throughout history that sex sells and that the man is in charge. It has always been true to a certain extent but Gucci has been known to do this over and over again with their campaigns. The woman is also shown wearing a very tight dress which could almost be the same color as her skin tone. While the man seems more relaxed and wearing a suit.

This advertisement for Tom Ford MEN'S fragrance was probably one of the most talked about ads of the 21st century. Shot be the controversial photographer Terry Richardson in 2007 this ad was definitely a conversation starter. In one of the pictures it shows a women lying down with the perfume bottle placed in between her legs and her index finger on the top of the bottle. The other ad shows the bottle pushed in between her breasts with her mouth wide open. This shows how provocative the advertising industry can get with a men's perfume. To many peoples surprise this ad in particular was not banned, it did however show up in issues of GQ and Wallpaper. In Tom Fords defense, “the highly stylised creative treatment gave the ad an artistic quality, not a salacious one.”

http://www.dazeddigital.com/fashion/article/24720/1/fashion-v-censorship-a-history-of-banned-ads-miu-miu-tom-ford


Now to one of my favorite most talked about companies in the industry, American Apparel. Now let me shed some light on whats going on in this picture. Plain and simple the girl is laying down on the floor with a man standing in front of her, grabbing her ankles and has her legs spread wide open. Now from the picture it looks like the girl may or may not be wearing a skirt or shorts of some kind. Whatever the garment, it's clear that the sexual undertone is stated in this advertisement. Now in June of 2014, founder of American Apparel, Dov Charney was under investigation of alleged misconduct. Over the years Charney has also been in a few lawsuits regarding sexual harassment and violence aimed at employees, charges in which were denied by American Apparel. American Apparels ads are very similar to those pictures taken by the controversial photographer I spoke earlier about, Terry Richardson, who has also been in a few lawsuits regarding sexual harassment. Where we draw the line between "tasteful advertisement" and basically porn is up the public. Now some of American Apparels ads were so over the top they were even banned overseas. Below are a couple more ads from American Apparel showing women as just sexual figures.


Apart from the obvious eyebrow raising content in the ad, there was some internet chatter that the male subject of the photo was Dov Charney, himself.


The ASA (Advertising Standards Authority) also banned this ad in the UK because it was deemed "exploitative" for sexualizing young women.

http://time.com/2901435/charney-american-apparel-ads/

EOC Week 3 : Ethics in Tobaccoo

    1. Determine the scenario: What happens in this frame?

It appears that in this picture there is a very seductive looking women wearing fishnets and the tobacco comapnies tried to make her look as sexy as possible because to them sex sells and the fact that she is smoking one of the camel cigarettes makes her and the cigarette more desirable

    2. What is the setting? What are the conditions?

The setting looks like she is casually laying on her bed or on some blankets while watching tv.

    3. Who are the people or groups?

The people and/or groups they are targeting is most definitely the younger generation. It targets young women to thinking if they bought these cigarettes they can be as desirable and sexy as the women on the ad and if men were to smoke these cigarettes it would give them a chance to attain women like this.

    4. What is their point of view around this specific experience?

Their point of view is simple. If a person smokes these cigarettes they can become more desirable. Smoking a cigarette is sexy.


    5. What are their goals?

Their goals are intended for you to purchase these and feel good and confident about yourself.

    6. What are their assumptions? What are their perceptions?

Their assumptions and perceptions are that in which every women wants to feel sexy and attractive for some purpose. And that every man wants a women that smokes.

    7. Are there conflicts? Is there cooperation?

The conflicts are that not every women wants to feel sexy and not every man wants a women that smokes.

    8. What are the outcomes?

The possible outcome is that women and men do buy Camels for the intention of feeling some sort of acceptance and admiration for smoking these. This ad makes a person want to feel elegant and sexy while smoking Camels.

EOC Week 2 : Red Bull

Red bull first introduced their new form of expanding their product in 1996. The term "Red Bull gives you wings" was intended to expand to a more adult market. It focused on bringing more energy to day to day activities such as sports or even a regular blue collar worker going to work starting the day off not too enthusiastic, with Red Bull it can change that to having the blue collar worker going to work and improving their skills and full on performance and work ethic. Their basic target audience are men and women who are middle-aged and reaching their "midlife crisis" who want to "re-vamp" their lives or make a change they are comfortable with.

The target audience are people who feel that they have wasted their lives away and need something to rely on. Ever since then Red Bull has most definitely accomplished their brand marketing strategy with flying colors. Consider yourself an all-star athlete who is looking for someone to sponsor them. Red Bull is one of the leading brands in doing so. Such sports include skateboarding, motorsports, snowboarding, surfing and basketball just to name a few. And if sports aren’t your forte and are more of an artist you can sign up for their Red Bull Music Academy.

“The Red Bull Music Academy is a world traveling series of music workshops and festivals: a platform for those who make a difference in today’s musical landscape”

With this, they are able to throw events and have lectures to teach the youth about music and give them a chance to express their creative intuitions with the world.

http://www.redbull.com/us/en/athletes
http://www.dragonflyeffect.com/blog/puttin-your-brand-on-the-front-page-lessons-from-red-bull/
http://www.redbullmusicacademy.com/about

EOC Week 1 : Volkswagen Lemon Ad

 

The 1960’s campaign for the Volkswagen Beetle is one of the most influential pieces in advertising history. Given the circumstances of the company Volkswagen in that time, they were given quite the challenge. This was the very first time that the American people would be introduced to this new product so they were brought with a challenging task. “the car was manufactured in Wolfsburg, Germany, at a plant built by the Nazis. Given that World War II had ended only 15 years earlier, it's easy to envision a public relations nightmare.” The Volkswagen was also invented by Hitler making this particular case even more difficult to promote. What made this campaign so different from all the others was that it was simple. All other ads in the U.S were way more flamboyant. In that time there was color printing available but this Lemon ad was printed in black and white making it even more simple than the average American advertisement. This ad also managed to piss a lot of people off in that era. Many Americans were used to the big basic American cars and with this new car company manufacturing a tiny “ugly” automobile it shocked many people. "The driving force behind the Volkswagen campaign was William Bernbach of DDB. Bernbach is considered the father of the “creative revolution” in the advertisement industry." He took on a very minimalist approach to selling to the customer on a personal level. It was direct and to the point, with a little bit a humor added to it.  They took something that people knew was a funny looking car and made humor out of it. Made something that people would end up talking about for 5 10 minutes even if they were talking bad about the ad they were still talking about it. Even till this day, this very ad is known as "The Worlds Greatest Ad"

http://www.bizjournals.com/sanjose/stories/1999/11/22/smallb7.html?page=all
http://www.writingfordesigners.com/?p=1731
http://fontsinuse.com/uses/1976/volkswagen-of-america-ads-1960-66

http://think-small-the-book.net/